Let’s identify the best strategy and platforms for your business. We’ll audit your campaigns, analyze improvements, and explore testing opportunities to leverage each platform’s unique strengths and capabilities.
Our team handles research, campaign activation, and optimization. We manage keyword research, budget forecasting, setup, bid optimization, ad creation, and detailed data analysis to meet CPA goals or achieve desired ROAS.
Our goal is to continuously optimize for success, adapting to new competitors, seasonal changes, and Google updates. We ensure your campaigns remain top-class and drive the best results in the ever-changing digital marketing landscape.
"Paid Ads" hardly describes the breadth of the different ways we can get you in front of your target audience. So here's a better look at the platforms and tools we can serve you with.
Google Ads. The place where "PPC" became a household name. We'll get you on there, optimized, and generating revenue.
Microsoft's search engine offering web, image, and video search.
The leviathan e-commerce giant. Ads on Amazon can be life-changing campaigns.
Apple's digital storefront offers the ability to advertise apps, music, and more.
The original platform for discovering local businesses and reading user reviews. Oh yeah, we run ads here too.
Super-spanning network for serving ads across millions of websites and apps.
The OG and biggest name in video entertainment. A great place for your brand to develop diehard patrons.
Be the commercial that nobody skips. Advertise on Hulu and meet your audience where they go for entertainment.
Advertise on Netflix? We've been asked to do stranger things before... *wink*
NBC sure has a knack for catchy theme songs (The Office / Parks & Rec). We have a knack for running ads on Peacock.
So you're not Game of Thrones, but you're still a highly-engaging ad. HBO ads are a great prong on your digital marketing trident.
We're basically the Homelanders of advertising on Amazon Prime Video (minus the psychopathy and laser vision).
Personalized retargeting company that delivers performance marketing at scale.
Programmatic advertising platform for local, mobile, and contextual campaigns.
Streaming device offering access to various streaming services and channels.
Streaming media player providing access to apps and services.
Platform for content discovery and native advertising.
Demand-side platform for managing digital advertising campaigns.
Marketing platform for retargeting and prospecting new customers.
Tool for managing marketing tags without code modifications.
The one, the only, Google Analytics. We'll use it to learn all kinds of things about your target audience and track our progress.
Data visualization tool for creating interactive reports and dashboards.
Don't undersestimate the power of tracking call sources. And definitely don't underestimate CallRail's ability to do it.
Agency Analytics is a tool that overlays on top of Google Analytics and many other sources. It's got a friendly user interface and lots of other bells and whistles.
Connected TV & OTT: Video ads on internet-connected devices like smart TVs and streaming devices, integrated into platforms like Netflix, Hulu, and YouTube TV.
Targeted Advertising: CTV ads target specific audiences based on demographics, interests, and viewing behaviors.
High Engagement: Viewers are more engaged, leading to higher ad viewability and conversion rates.
Wide Reach: CTV ads reach a broad audience across streaming services.
Interactive Formats: Some CTV ads offer interactive elements for enhanced engagement and actions.
DSPs (Demand-Side Platform): Tech platform for buying digital ad inventory across exchanges, targeting based on demographics and behavior to optimize ad spend.
Programmatic Display: Uses real-time bidding for ad impressions, providing targeted placements.
Targeted Reach: Ads target specific demographics, locations, and interests.
Measurable Results: Track impressions, clicks, and conversions in real-time.
Cost Control: Set budgets and bids effectively.
Flexibility: Adjust campaigns based on data.
Quick Results: Generate traffic and leads faster than organic methods.
At Equicity, we are able to intelligently tailor our comprehensive marketing solutions to countless niche industries.
Our expertise spans far beyond the fields of SEO, paid advertising, and lead generation — we pride ourselves on our ability to deliver personalized strategies that drive measurable results and foster business growth.
Plus, with our flexible month-to-month agreements, you can be confident in our commitment to your ongoing success.
Our team begins with a thorough analysis of your business and industry. We develop customized strategies that align with your unique goals, whether it's SEO, paid advertising, social media management, web design, or lead generation. Our holistic approach ensures every aspect of your marketing works together seamlessly.
We will analyze your performance and come to understand your business as well as you do.
With our audit performed, we'll use the uncovered insights to develop your ideal strategy.
Maybe your strategy involves a surge of blogs. Or perhaps we need to develop engaging brand videos forTikTok. And maybe you even need to start with the design and development of a brand new site. Whatever it is, we're going to follow our strategy blueprint like a talented pianist follows their sheet music — playing a beautiful symphony of marketing and results for you.
Each contract with Equicity contains line items that line up with our strategy. We always deliver what we say we will.
Even if it's outside our lane, we'll always speak up if we notice an anomaly, recommend wee pivot or see an opportunity.
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Every good marketer is obsessed with data. Obsessions can be scary, but we like to use the term "healthily interested." Ongoing into the future, we'll always be looking to iterate and optimize our campaigns. You can count on us to continue driving growth through ups and downs. Marketing is a long-term activity, and we're a long-term kind of agency.
Marketing is an iterative process. We take inventory monthly on our performance and look for areas of improvement.
With marketing fueling your growth, we'll shape your business' the next chapter and plan the campaigns to get you there!
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We commonly package this service with a mix of the following:
Learning your ABC's is for Kindergartners. Learning A/B testing is elementary... for us. We always recommend that you test different ad creatives and copy to find the most effective ones.
You know family member who is convinced their "phone is listening to them?" Well maybe it is, but in the absence of that, it's using retargeting tracking to re-engage them when they've shown interest on a site or product but didn't convert (yet).
Everybody thrives with a good schedule, even your ads. By scheduling your ads to run during peak times for your target audience, we can ensure that we're making the most of your budget.
Notorious for being a fiercely competitive space for leads, Equicity executed an explosive campaign for a local Snohomish County roofing company that led to over a 250% ROAS across multiple Google Ad campaigns. Learn more about how we did it here.
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