Maximizing campaign efficiency for a local roofer

‍Industry: Roofing Services
Campaign Duration: 12 months
Platform: Google Ads

Background

A roofing company in Snohomish County was struggling to stand out in a fiercely competitive market. They were looking for a way to boost their leads and improve their online presence. That's where Equicity stepped in! We partnered with them to develop a killer digital marketing strategy to help them shine.

Objectives

• Boost ROAS: We aimed to get the most bang for their buck on ad spend.
• Increase Monthly Revenue: Drive more leads and convert them into paying customers.
• Create Brand Recall: Make sure people remembered them when they thought about roofing services.

Strategy

We rolled up our sleeves and got to work with a comprehensive Google Ads campaign:

1. Keyword Optimization: Did a deep dive into keyword research to find the golden nuggets that would bring in high-quality traffic.
2. Ad Creative Development: Crafted compelling ad copies that highlighted the company’s unique strengths—like their speedy service and top-notch quality.
3. Landing Page Optimization: Designed landing pages that were not just pretty but also super functional to convert visitors into leads.
4. Performance Tracking: Set up robust tracking to keep an eye on performance and tweak as needed.

Results

After six months of hard work, we were stoked with the results:

• 250% Return on Ad Spend (ROAS): For every $100 spent on ads, we generated $250 in revenue. Boom!
• 432% Increase in Monthly Revenue: Their monthly revenue shot up, thanks to the flood of quality leads.
• 100% Brand Recall: Our consistent messaging made sure they were top-of-mind for local residents. 🧠✨

Conclusion

Working with Equicity, this roofing company managed to cut through the noise and see some real growth in their digital marketing efforts. The strategic approach and continuous optimization of the Google Ads campaign led to a fantastic ROAS, significant revenue growth, and strong brand presence.

Despite all this success, the client decided to part ways (their loss, lol), so we're keeping their name under wraps for now. But the results speak for themselves, and we're proud of the work we did.

Equicity—helping businesses thrive, one campaign at a time. 💪