Blog

The best source for marketing tips, period.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Content

Case Study

Advertising

SEO

Case Study

How We Took a Roofing Company From $40K/Month in Ad Spend to Six Figures in Monthly Revenue

How we took a Snohomish County roofer to a 562% return on ad spend and six-figure monthly revenue from Google Ads. The strategy, the numbers, the takeaway.

...

SEO

Google Helpful Content Update and Link Spam Updates: What You Need to Know

Understand Google's recent algorithm updates focused on link spam and helpful content, and learn how to adapt your SEO strategy to stay compliant.

SEO

AI Killed the Bottom Half of SEO. The Top Half Is Worth More Than Ever.

AI didn't kill SEO. It killed bad SEO. Here's the difference, and what to actually look for in an agency in 2026.

SEO

Ongoing SEO Maintenance: What It Actually Includes in 2026

Most SEO retainers are vague on purpose. Here's what ongoing SEO maintenance actually includes in 2026, what it shouldn't, and when you need one.

SEO

Why SEO is Still Valuable in 2024

SEO remains crucial in 2024. Discover why SEO is still valuable and how it helps improve user experience, drive targeted traffic, and provide valuable insights.

Advertising

SEO vs Google Ads: Finding the Best Fit for Your Marketing Budget

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae. Sed auctor augue id tellus lacinia, nec ultricies est fermentum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cub

Case Study

How We Took a Roofing Company From $40K/Month in Ad Spend to Six Figures in Monthly Revenue

How we took a Snohomish County roofer to a 562% return on ad spend and six-figure monthly revenue from Google Ads. The strategy, the numbers, the takeaway.

Content

How to Build a Content Production Process in 2026 (Without Sounding Like a Bot)

AI changed how content gets made. Here's what works now, the workflow we actually use, and what to stop doing if you want your content to rank.‍

SEO

Ongoing SEO Maintenance: What It Actually Includes in 2026

Most SEO retainers are vague on purpose. Here's what ongoing SEO maintenance actually includes in 2026, what it shouldn't, and when you need one.

SEO

SEO Best Practices That Actually Work in 2026

The SEO playbook shifted in the last 18 months. Here's what actually works in 2026, what to stop doing, and the quick wins you can knock out this week.

SEO

AI Killed the Bottom Half of SEO. The Top Half Is Worth More Than Ever.

AI didn't kill SEO. It killed bad SEO. Here's the difference, and what to actually look for in an agency in 2026.

The Equicity blog is the place to learn from our decades of experience marketing websites and social media accounts. Subscribe to stay up to date and get bleeding edge tips sent straight to your inbox!

our Services

SEO

Paid Advertising

Social Media Management

Web Design & Development

Marketing Consultation

Featured case study

How We Took a Roofing Company From $40K/Month in Ad Spend to Six Figures in Monthly Revenue

How we took a Snohomish County roofer to a 562% return on ad spend and six-figure monthly revenue from Google Ads. The strategy, the numbers, the takeaway.

562%

Peak return on ad spend

432%

Increase in monthly revenue

$225K

Paid search monthly frevenue

Join our newsletter

Get marketing tips, industry updates, and promos in your inbox.
_{We never spam or sell your information.}_{Read our Privacy Policy here.}

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.