SEO Best Practices for 2024: Dominate the Search Engine Landscape

The SEO best practices for 2024 deviate slightly from what you may be used to. With more tools than ever before to achieve search engine greatness, you’d think it would all be a breeze to rise to the top and see a big ol’ ranking rocket on your Google Analytics dashboard.

However, new tools do not necessarily negate core functionalities. To get fully set up for success, an adventure awaits you…

So buckle up! We’re about to embark on a narrative journey through the wild jungle of SEO in 2024! Imagine the following scene:

Your Adventure Begins…

You’re standing at the foot of a colossal mountain, Mount Googletopia. Reaching the summit means organic traffic riches, but the path is treacherous, riddled with ever-shifting SEO trends and mythical beasts known as algorithm updates. Fear not, brave explorer! Today, you’ll acquire the secrets of the five guiding spirits: User Experience, Content Craft, Technical Prowess, Future Awareness, and Data Wisdom.

Meeting The First Spirit: User Experience, the Wise Wanderer


This wizened guide, cloaked in a kaleidoscope of user-centric data, emphasizes one mantra: “Happy users, happy rankings.” He leads you through sun-dappled paths, teaching you the importance of Core Web Vitals: speed, responsiveness, and stability. These factors are your website’s heartbeat; optimize them, and users (and search engines) will flock to your vibrant online oasis.

He then unveils the secret of Mobile-First Magic: a potion that transforms your website into a mobile masterpiece. Remember, in the realm of Googletopia, most journeys begin on a smartphone! With effortless navigation and lightning-fast loading times, you’ll enchant even the pickiest mobile user.

Next, under a starry sky, the Wanderer whispers the legend of the Featured Snippet: a coveted position at the top of search results. To appease this mystical being, craft content that answers user questions directly and concisely, like a tiny treasure trove of knowledge.

Encountering the Second Spirit: Content Craft, the Wordsmith Wizard

content creation

Deep within a vibrant forest of words, you meet the Wordsmith Wizard, a whirlwind of creativity and clarity. He reveals the golden rule: Quality over Quantity. Forget keyword stuffing; instead, weave tapestries of informative, engaging content that resonates with your audience. Think of it as planting seeds of value that blossom into organic traffic.

He then introduces you to the power of Long-Tail Keywords: specific phrases that represent searchers’ true intentions. Think of them as maps leading directly to your target audience, bypassing the broad and crowded highways of generic keywords.

But beware! The Wizard warns of a shadowy entity known as EAT (Expertise, Authoritativeness, Trustworthiness). To vanquish this foe, establish yourself as a leader in your field. Showcase your knowledge, build trust through transparency, and your content will shine with EAT-powered authority as one of the most important SEO best practices in 2024.

Confronting the Third Spirit: Technical SEO, the Enigmatic Architect

spirit 3 technical seo

Within a labyrinth of code, you encounter the Enigmatic Architect, a master of website structure. He unveils the Sitemap Secret: a map for search engines to crawl and index your content efficiently. Think of it as a lighthouse guiding search bots to your valuable treasures.

Next, he introduces you to the Structured Data Spell: rich snippets that provide search engines with deeper insights into your content. It’s like whispering keywords in a search engine’s ear, boosting your visibility in creative ways.

But remember, the Architect cautions against the trap of Link Schemes: unnatural attempts to build backlinks. Focus on earning high-quality links from relevant websites, organically building your website’s reputation like a true hero.

Embracing the Fourth Spirit: Future Awareness, the Oracle of Innovation

spirit 4 - future innovation

On a hilltop overlooking the ever-changing landscape of SEO, you meet the Oracle of Innovation, her eyes sparkling with future trends. She foretells the rise of Google Discover: a personalized feed where your content can shine if it resonates with individual users. Understand how Discover works and create content that sparks curiosity and engagement.

Next, she introduces you to the Video Vision: where high-quality video content reigns supreme. Optimize your videos for search and user experience, and you’ll tap into a powerful source of organic traffic and engagement.

Finally, the Oracle emphasizes the importance of Continuous Learning: SEO is a journey, not a destination. Stay informed about the latest algorithm updates, adapt your strategy, and you’ll navigate the ever-shifting terrain of Googletopia with ease.

Unveiling the Fifth Spirit: Data Wisdom, the All-Seeing Sage

spirit 5 - data wisdom

High atop a mountain overlooking your SEO journey, you encounter the All-Seeing Sage, surrounded by data-driven insights. He unveils the power of Data Wisdom: tracking your website’s performance, analyzing user behavior, and identifying areas for improvement.

With every click, scroll, and conversion, data tells a story. Interpret it wisely, and you’ll unlock the secrets to optimizing your website for success. Remember, data is your compass, guiding you towards organic traffic riches.

The Grand Finale: The Summit of Success

Armed with the knowledge of these five guiding spirits, you stand at the peak of Mount Googletopia, overlooking a vast landscape of organic traffic opportunities. But remember, dear adventurer, your journey continues! SEO is a dynamic dance, requiring constant adaptation and exploration. Embrace the ever-changing landscape, keep these spirits by your side, and who knows? You might just become the legend of 2024 SEO!

Learning the SEO best practices for 2024 is the first step in actually implementing them. But sometimes, a helpful hand can be necessary to get the wheel turning. If you’re looking to get the right support team for your SEO implemented, get in touch with us today.

Voice Search Optimization: How to Do it and Why It Matters

Voice search optimization has gained importance over the years, as people use smart speakers, smartphones, and other voice-enabled devices to find information. According to a study by NPR and Edison Research, more than 57% of Americans use voice assistants.

This trend has a significant impact on search engine optimization (SEO), as it demands businesses to optimize their websites for voice search queries. This article discusses the impact of voice search on SEO and provides tips on how businesses can optimize their websites for voice search.

What is Voice Search Optimization

Voice search optimization is the process of optimizing your website to appear in voice search results. Unlike traditional search, where users type in a search query, voice search requires users to speak their search query to a voice assistant, such as Amazon’s Alexa or Google Assistant. Consequently, voice search queries are usually longer and more conversational than traditional search queries.

The rise of voice search has significantly impacted SEO, transforming the way businesses approach search engine optimization. Here are some of the ways in which voice search has changed SEO:

  1. Changes in Search Queries: Voice search queries are typically longer and more conversational than traditional search queries. Thus, businesses need to optimize their content for long-tail keywords and natural language queries.
  2. Featured Snippets: Featured snippets are crucial in voice search optimization. When a user performs a voice search, the voice assistant typically reads out the featured snippet at the top of the search results. Therefore, businesses need to optimize their content to appear in featured snippets.
  3. Local SEO: Voice search is particularly crucial for businesses that depend on local customers, such as restaurants, retail stores, and service providers. Many voice searches are location-based, with users asking for directions, store opening times, and other local information.

How to Optimize for Voice Search

To optimize for voice search, businesses need to focus on long-tail keywords, create content that provides clear and concise answers to frequently asked questions, and ensure that their website and Google My Business listing contain accurate and up-to-date information about their business. Furthermore, businesses should ensure that their website is mobile-friendly, use structured data to help search engines understand the content on their website, and use conversational language in their content.

Making Voice a Part of your Strategy

Optimizing for voice search is vital for businesses that want to remain competitive in today’s digital landscape. To improve their chances of ranking in voice search results, businesses should focus on long-tail keywords, optimize for featured snippets, and prioritize local SEO.

In addition, ensuring that their website is mobile-friendly, using structured data, and using conversational language can all help to enhance their chances of ranking in voice search results. By following the tips outlined in this article, businesses can improve their chances of ranking in voice search results and reaching their target audience. If you’re looking for a team to help you put together an SEO strategy that’s voice search optimized, get in touch with us here.

Continuous SEO: Why You Need a Maintenance Plan in Place

Search engine optimization (SEO) is a crucial part of any digital marketing strategy that helps businesses improve their search engine rankings and attract organic traffic to their website. It’s imperative that continuous SEO takes place on your site so that you’re always in the best position on search rankings.

Why SEO Should be Performed Ongoing

However, SEO is not a one-time task, but rather an ongoing process that demands continuous attention and optimization. In this article, we will discuss the significance of continuous SEO and why businesses should prioritize ongoing SEO efforts.

1. Search Algorithms Are Always Changing

Search engine algorithms are continuously evolving, which implies that businesses must remain updated with the latest trends and best practices to maintain and enhance their search engine rankings. Google, for instance, updates its algorithm numerous times every year, and businesses that do not adjust to these changes run the risk of losing their search engine rankings.

2. Competition Is Fierce

Competition for search engine rankings is intense, and businesses that neglect ongoing SEO efforts run the risk of falling behind their competitors. To stay ahead, businesses must continually optimize their website’s content, structure, and technical elements to ensure that they provide the best possible user experience and adhere to the latest search engine standards.

3. User Behavior Is Always Evolving

User behavior is consistently evolving, and businesses must adapt their SEO strategies accordingly. For example, the rise of voice search has transformed the way people search for information, and businesses that fail to optimize their website for voice search queries run the risk of missing out on a growing segment of their target audience.

4. Websites Are Always Changing

Websites are dynamic and constantly changing entities. Businesses must continuously update and refresh their website’s content to keep it relevant and engaging for users. Moreover, ongoing website changes may impact SEO, and businesses must monitor their search engine rankings continually to identify any issues and make necessary optimizations.

5. SEO is a Long-Term Investment

SEO is a long-term investment that necessitates ongoing attention and effort. While some SEO efforts may produce quick results, the most effective SEO strategies are those that are implemented over time and continually refined and optimized. Businesses that prioritize ongoing SEO efforts are more likely to see sustained improvements in their search engine rankings and organic traffic over the long term.

Ongoing SEO Services

When it comes to search engine rankings and organic traffic, businesses that emphasize continuing SEO work have a better chance of seeing long-term results. In summary, ongoing SEO efforts are a must for every serious online advertising campaign. 

Long-term success in attracting organic website traffic relies on companies prioritizing continuous SEO work. 

If a company wants to keep up with, and hopefully improve their search engine rankings over time, they will need to commit to ongoing SEO efforts that take into account a number of factors, including but not limited to, the constantly shifting search engine algorithms, user behavior, and website iterations.

Google Ad Optimization: A Foolproof Guide for Small to Mid-Sized Businesses

Google Ad Optimization: A Foolproof Guide for Small to Mid-Sized Businesses

With Google AdWords, any small or medium-sized business has a huge chance to reach out to potential customers and get results that can be measured. Over the past 20 years, Google Ads have come a long way. One thing is for sure though; devoting time to Google Ad Optimization is a strong predictor of success for your business.

But if optimizing your Google AdWords account is the “red pill” that leads to greater sales growth, then I suppose that improperly optimizing or failing to use Google Ads at all is the “blue pill” that keeps your business exactly where it is.

All too often, I’ve seen businesses squander their advertising budgets and miss out on important opportunities that even their own competitors are snoozing on. So, after a refreshing iced Americano, I set out to write a foolproof guide to Google Ad optimization.

With my more than 10 years of experience in internet marketing and the knowledge of my team, I’ll give you a step-by-step plan for making sure that your ads are working as well as they can.

What is Google Ad Optimization?

What is Google Ad Optimization, you say? In a nutshell, it’s the process of refining and upgrading your Google Adwords campaigns with the express aim of boosting their overall efficacy and providing better results.

Even though it’s not as common as SEO, GAO is sometimes used to stand for Google Ad Optimization. But we’ll go deeper on acronyms in another post.

Google Ad Optimization usually uses a variety of methods, such as changing bids, making changes to ad copy and landing pages, and finding new keywords and audience groups to target.

There are many different products in the Google Ads suite, but we’ll be focusing primarily on Google AdWords specifically (versus display ads or Google Local Service, which we can tackle in a later post).

6 Key Steps to Google Ad Optimization

Now, if you’re trying to get the most out of your Google AdWords tools, you need to possess something vaguely resembling an understanding of how each one functions and what kinds of things can affect how well they throw sales opportunities into your lap.

It’s important to understand how Google AdWords handles ad auctions, how ad quality is judged, and the role that keywords and ad relevance play in getting people to visit your website and give you leads.

Without getting too heady on the technical specifics of Google Ads, here are some of the most important actions that you should take:

1. Accurately define your advertising goals.

Before you can start to improve how well Google AdWords works, you need to make sure you know what your advertising goals are. Without understanding what constitutes “success,” you might as well just be throwing money into the void.

I’d start with a few self-examination questions like these:

  1. What do you hope to accomplish with the advertisements you run?
  2. By how much do you want to increase the number of visitors to your website?
  3. What is the number of leads that you wish to generate or the dollar value of the sales you need to make?

Clearly defining your goals will help you decide which metrics to track and which strategies to use so that you can reach them.

2. Articulate Who Your Target Audience Is

Google ad optimization requires a thorough understanding of your target demographic. Believe it or not, many business owners don’t come up for air long enough to really ask who their ideal customer is.

Knowing who your ideal consumers are, what they’re looking for, and what drives them to take action is critical to optimizing your Google Ads—because these are all going to directly impact how you allocate your ad spend.

By doing research on your target audience, you can find the best keywords to use and write winning ads that speak directly to their needs and interests and bring them “running” to your door.

3. Conduct keyword research.

Google Ads Optimization (GAO) and SEO have something in common, and that’s keyword research. In order for anything on your website to be considered “optimized,” you can bet your bottom dollar that keyword research will be a big part of it.

By taking the time to choose the right keywords, you can make sure that your ads show up when the right people are searching for them and that they reach the right people.

There are lots of great tools out there to use, like Neil Patel’s UberSuggest, AHREFS, and even Google’s own in-house keyword research tool, Google’s Keyword Planner.

All of these basically accomplish the same end function, which is to find high-performing phrases that meet your target audience’s needs.

A word of advice: consider placing your focus on long-tail keywords, which are more precise to your customers’ needs and generally have a lower level of competition (which means a lower cost per click).

4. Create compelling ad copy.

When a potential customer comes across your Google AdWords campaign, the first thing they will notice is the ad copy you’ve written.

For your ads to work, you need to write persuasive text that speaks to your target audience and highlights the specific ways that your products or services are better than those of your competitors.

Use language that is convincing, emphasizes important features and benefits, and has a clear call to action to get more clicks and conversions.

Also, don’t forget to use a little bit of emotion in your ad copy to spark limbic interest. Let’s be honest, we mostly act on our feelings… So the cherry on top of your cake is going to be the emotion that you want your target customer to feel.

5. Optimize your landing pages.

Now we’re getting to the actual on-site experience that your prospective customer will have. When a user clicks on one of your Google ads, it’s best if they’re redirected to a landing page that is pertinent to the ad that they clicked on and offers a streamlined user experience.

For example, if I clicked on a Google ad that told me about emergency tree removal, I don’t want to go straight to your contact form or your homepage. If the ad sends the user to a landing page that is optimized for conversions with a clear call to action, attractive images, and a simplified user experience to get as many conversions as possible, the ad will work better.

There are tools that you can use to make intelligent CRO (conversion rate optimization) choices on your landing pages, like HotJar. You can also use many tools on the web to throw together a “good enough” landing page that should do the job, but you also may want to consider a website development partner with Google Ads experience to get you an optimized landing page.

6. Monitor and analyze your performance.

Like anything marketing-related, to get the most out of your Google AdWords, you need to keep a close eye on how well they are doing and evaluate them frequently.

Here are some questions to ask:

  1. Which keywords are producing the best results?
  2. Which advertisements are resulting in the most clicks and conversions?
  3. Which study can help you figure out where your keywords and ads could use some improvement?

By frequently analyzing your performance and making modifications as necessary, you can make sure that your Google Ads are optimized and produce measurable results for your company.

A Word on the Search Keywords Report

The search keywords report is an essential tool for improving your Google AdWords.

This report shows you the actual search phrases that people are using that will lead them to your ads. With so much tasty information at your fingertips, you may be motivated to find new keywords to target or even a bunch of negative keywords to take out of your advertising strategy.

Also, you might want to look at the data about exact match impression share to see how often your ads show up in response to exact match searches and find ways to increase impression share.

Wrapping Up Your Google Ad Optimization Strategy

If small and medium-sized businesses keep the above optimization tips and best practices in mind, they will have a better chance of managing their Google Adwords campaigns well and meeting their advertising goals.

Google Ads does not have to be Greek, but there is still a lot to learn and apply successfully.While I believe that many business owners can run a moderately successful Google Ad campaign on their own, I know from personal experience that it is difficult to run if you are not paying attention to it.

My team at Equicity has 20 years of experience running killer Google Ad campaigns for businesses of all shapes, sizes, and industries. Look no further if you’re looking for the right team to help you outsource your Google Ads.Click here to get us working our magic for you.

Common SEO Mistakes: Top 5 Errors That Can Damage Your Business and How to Prevent Them

If you’re a business owner, you probably spend a fair bit of your time thinking about how you can establish a better website presence free of common SEO mistakes. No? Just me? Well let me explain why you should be thinking about it.

Search engine optimization (when done correctly) is the single highest-ROI marketing activity that you can do for your business, due to how it can produce lasting and powerful results.

But, like all good things in life, it’s not as easy as just snapping your fingers a-la Thanos.

All too often, I’ve seen well-meaning business owners run their websites in a manner detrimental to their position on the search engine results. 

What is it that they’re doing wrong? Is it as simple as just avoiding the common SEO mistakes and waiting for the traffic to come flowing in? =

Today, I’m going to talk to you about the five most common SEO mistakes I see business owners making, how they can hurt your website and business, and what you can do to be a smart chap (or chapette) and avoid those in the future.

5 Most Common SEO Mistakes and Errors

Making an SEO blunder is nothing to be ashamed of. I’ve seen it happen to the best of us. But such blunders have the potential to bring pain to your search engine rankings, drag down your site’s traffic, and make you feel it in your pocketbook at the end of the month.

Let’s exercise some aggressive honesty with ourselves and audit your website by taking a look at the most common SEO mistakes. 

1. Keyword Optimization (Lack Thereof)

Not optimizing your website with any type of keywords is the first SEO mistake I see all the time. If you are producing content for your website and not doing so with a keyword strategy in mind, you might as well be telling people “I don’t know” when they ask you what your name is.

Google uses keywords in order to match up sites with searchers. Obviously it’s a lot more complicated between A and B there, but that’s the basic premise. 

Anybody out there who’s on the lookout for goods or services similar to yours is undoubtedly going to use terms and phrases to find you — and that’s where keywords are going to come in clutch. 

Keywords are the language search engines use to figure out what your website is all about, and they’ll rank it accordingly. Try to put yourself in the mindset of what a searcher REALLY is looking for when they seek a business like yours.

Coffee Shop Example

An example that I used to always use with clients is to imagine a coffee shop that calls their lattés “deluxe dairy espresso.” Sure, at the end of the day, a latté is espresso with steamed dairy milk… but is anybody going to come into their shop asking for that?

Obviously not.

If you have your own proprietary names for your products, that’s your own business. But if you are trying to draw in your target customers, you’re going to have to communicate about it on a level that they understand. That means calling it what they call it.

Thus, even if you’re the fanciest coffee shop in the world, you’ll want to optimize your latté content for the word “latté.” 

A Note on Keyword Stuffing

Taking this example a step further, you’ll want to abstain from littering your page on lattés with 10’s of instances of the word “latté.” Have you ever heard a person use the same word way too frequently in conversation?

Google is savvy to such a practice, and it is known as “keyword stuffing. Try to be natural in how you communicate. Optimize each page for its own specific focus keyword (like latté) but refrain from littering the page with usage of the word every 50 words. It’ll hurt you, not help you.

Focus your efforts on incorporating keywords in a way that seems natural and organic.

2. Not Leveraging Meta Tags

Misusing meta tags in SEO is the second most common mistake I see clients making. Usually, they’re not making use of them at all — but other times, I see them just improperly optimized.

I feel like “meta tag” as a phrase is something that actually makes business owners grown, with the number of times they’ve heard it. It sort of carries the same energy as the word “mainframe” when talking about anything related to code; almost sounds like a fancy term for something that’s not even real.

Alas, meta tags are all too real, and they can significantly work to your advantage if you implement them even 50% correctly.

Here’s the primary three pieces of metadata on a page that I’m usually concerned with:

  • Title Tag of the Page (What displays in your browser tab)
  • Meta Description (What a user will see beneath the title tag in the search results page)
  • URL of the page itself (Not exactly a meta tag, but key to telling search engines what the page is about)

In the last point, I spoke of focus keywords. To circle back to that, your title tag of the page absolutely must contain your focus keyword. If you’re a tire replacement company in Sacramento with a page on tire replacement and the title tag for your page says “About,” you’re leaving money on the table.

Example of Well-Optimized Meta Tags

A decently-optimized set of meta tags for a page on tire replacement ought to look something like this:

Title Tag: Tire Replacement for Sedans, Trucks, SUV’s in Sacramento | Lester’s Tires

Meta Tag: Lester’s Tires in Sacramento provides premier tire replacement for vehicles of all shapes and sizes. Click here to see where we’re located and schedule a visit.


This is a super basic overview, as there are hundreds of other ways we could optimize these tags. But if I saw this, I’d at least know that good old Lester (who is 100% fictitious, I hope) was following some best practices.

Doing this makes it much simpler for search engines to comprehend what your website is about and where it should show in the search results by putting relevant keywords in these tags. So don’t forget to optimize these aspects of your page so search engines sort it correctly!

3. Dreaded Duplicate Content

Holy smokes, duplicate content on your site is like getting pulled over at the Canadian-US border with illegally smuggled maple syrup.

If the search engine algorithm detects that you have widespread duplicate content on your website, first they’ll laugh, then they’ll get angry, and then they’ll penalize your page rankings into the dreaded 5th page of results.

Okay, I’m being a little dramatic. But let’s keep this one really simple – you want to make sure that every page of content on your website is unique in some way.

There are two primary types of duplicate content in the SEO world:

Internal Duplicate Content

So your SEO guru told you that it was a smart idea to have locally-specific content for each city you want to grow business in. That’s actually a great play!

However, to save time, said SEO guru took the content for the Sacramento Tire Repair page and rewrote it for Anaheim, Pasadena, LA, Fresno, and so-on. And just like that, your rankings seemed to wither like that plant you know you shouldn’t have watered so much.

What you’ve got on your hands is an internal duplicate content problem. The search engine algorithms have scanned your site and found repetitious copy/paste content on more than 1 page. In extreme cases, this may be the majority of content on your site! It’s a more common SEO mistake than you may expect.

The solution is two-fold:

  1. Dive into your site and re-write the content for each page to be unique to that page… you can “spin” the content to keep the same gist, but use different words. Try to vary it up on each locale slightly too, you don’t want it to seem stale or bland.
  2. Ensure that any future pages you create are not copy/pasted out of some other page.

External Duplicate Content

“You stole! Fizzy lifting drinks!- Willy Wonka”

Just as Willy Wonka roasted poor Charlie Bucket for stealing fizzy lifting drinks from his factory, the search engines will know that you stole content from another website or publication.

This is known as “external duplicate content” and it’s a fast-track to search engine jail. Nobody likes a thief — not Wonka, your competitors, and especially not Google.

Other Solutions for Duplicate Content

Sometimes, you might have a single page of material that is available through several other URL’s or have many pages that are very similar to each other.

In this case, it can be a good idea to use a canonical tag to show search engines which version of the page is the primary one, and leverage 301 redirects to direct visitors from the duplicate pages to the primary one.

Of course, all of these vary depending on what is on your website in the first place. If you’re just starting out and don’t have much content on your site to begin with, you’ll be in a better position than most to employ best practices.

4. Your Website Looks Bad and Loads Slow on Mobile

Google (and its competitors) have been prioritizing mobile-friendly sites since about 2014 now… so if you’re just realizing this, you are about a decade late!

Sorry, I don’t mean to be too unforgiving here. But if your site isn’t optimized to display on mobile (and you’re not ranking well), you’re making a common SEO mistake that needs to be fixed to save your page rankings.

As an SEO mistake, mobile-friendly site design is actually a pretty straightforward problem to tackle. Most of the time, if you aren’t too picky about site redesign, we can just take your website and recode it to be responsive with the exact same design.

In the days of yore, sites used to have a mobile version AND a desktop version. This was obviously rather clunky, so modern solutions all gear development toward having a responsive site — which adapts to whatever viewport it’s being viewed from.

The thing is, nearly 75% of all search traffic comes from a mobile device. So if your site looks like trash on a desktop, it’s only affecting 25% of the audience. But if it looks like trash and loads slowly on mobile, it’s affecting 75% of your audience, and Google/Bing/Yahoo are going to rank it accordingly.

Beyond speed and presence of oa mobile site, ensuring that your content is easy to navigate on a mobile device will help make life easier for your visitors, resulting in better engagement data. 

Long story short, if you don’t have a responsive website, this is a big mistake. We can help fix that for you, should you need either a quick solution or a full-fledged website redesign.

5. Not Making Use of Analytics

I’d say that the last common SEO mistake I see businesses making is not taking a look at any of their analytics.

Crazy thing is, most of your analytics are utterly free. Google Analytics & Google Search Console, for some of their usability issues, are incredibly insightful tools that will show you which pages your audiences are engaging with, for how long, who the audience is, and much more.

When choosing which pages to optimize for, you should absolutely consult your analytics trackers… and if you don’t have those set up, make it a priority to at least set up the basics.

If you don’t know what your users are doing on your site in the first place, how can you expect to OPTIMIZE it? And after all, that’s what the O in SEO stands for.

Here are some basics to pay attention to:

  • Bounce rate (rate of users that leave the site immediately)
  • Conversion rate (rate of users who submit their contact information to get in touch)
  • Overall traffic (how many users/visits per month, week, day?)

There’s a heck of a lot more we could drill into, but if you don’t even know these, I’d start with that. When you don’t have good tracking for your SEO efforts in place, it will be hard to really know whether or not your efforts are having a positive effect on your business!

What happens if my site is full of SEO Mistakes?

When you don’t solve these typical SEO problems, your search rankings are going to be lackluster, and Google (or others) may even penalize you, making it hard to keep ranking, driving traffic, and growing sales.

The true end result is either lost revenue or opportunity left on the table for your business. 

No, SEO is not an overnight trick that will cause a hoard of 1,000,000 users to descend on your site like locusts.

But it absolutely is a critical channel to put 1-2 hours of effort per week into at the bare minimum. If you don’t, you’ll only watch as your site slips into search engine irrelevance and your competitors rise up.

With a dedicated strategy and consistency, you can make solid progress forward. Of course, there are many dimensions to this, but these are some of the most important aspects to consider.

Best Practices for SEO Made Simple

Let’s recap everything that was mentioned above. Based on my own experience identifying common SEO mistakes, these are the best practices for SEO made simple:

  1. Optimize each page for a focus keyword (and secondary keywords)
  2. Make effective use of meta tags for each page
  3. Aim to have near-0% duplicate content on the site
  4. Ensure your site is mobile-optimized
  5. Aim to track your analytics at a bare minimum

If you can succeed in these dimensions, then you’ll be able to ensure that your search engines will keep growing. This will help generate measurable outcomes for your business and make your website into your channel of choice when it comes to marketing online!

Avoiding Common SEO Mistakes with Equicity

Oh don’t act like you didn’t know it was coming — Equicity can help you optimize your website to not only check off the best practices for SEO, but also implement a forward-thinking internet marketing strategy that moves your business needle forward.

We’re a collection of knowledgeable internet marketing pros with decades of experience. We have the know-how to help diagnose and address any problems that can be affecting your website’s presence in search.

But take heed; SEO is not a diet pill for your website. It’s like exercise; it not only takes a good plan, but commitment and effort.

However, the results are well worth it. If you’d like us to help you develop a winning plan, feel free to get in touch by clicking here. We’ll always be happy to share what we know.


Google’s Helpful Content and Link Spam Updates: What You Need to Know

Google’s recent algorithm updates have been focused on identifying and penalizing link spam and promoting “helpful” content. As a result, many websites have seen a significant drop in their search engine rankings. If you’re wondering how these updates might affect your website, read on for a breakdown of what you need to know.

First and foremost, it’s important to understand that Google’s ultimate goal is to provide the most helpful and relevant results for its users. In order to achieve this goal, the search giant has been working to identify and penalize websites that use link spam tactics to manipulate search engine rankings. This includes tactics like buying links, participating in link farms, and using automated link building tools.

Google’s recent updates have also placed a greater emphasis on “helpful” content. This means that websites that provide valuable and informative content are more likely to see an increase in their search engine rankings. In contrast, websites that focus on keyword stuffing and other manipulative tactics are more likely to see a decline in their rankings.

So, what can you do to ensure that your website is in compliance with Google’s recent updates? The first step is to take a close look at your link building tactics. If you’ve been participating in link farms or buying links, it’s time to stop. Instead, focus on building high-quality, natural links from authoritative websites.

It’s also important to ensure that your website’s content is as helpful and informative as possible. This means creating content that is well-researched, well-written, and provides real value to your readers. Avoid keyword stuffing and other manipulative tactics, and instead focus on creating high-quality content that is designed to inform and engage your readers.

In summary, Google’s recent updates are all about identifying and penalizing link spam and promoting “helpful” content. To ensure that your website is in compliance with these updates, focus on building high-quality, natural links and creating helpful, informative content. By following these guidelines, you’ll be able to maintain a strong search engine presence and continue to drive measurable results.

At Equicity, our team of experts is well-versed in the latest SEO strategies and can help you create a comprehensive digital marketing strategy that aligns with Google’s updates. From link building and content production to website design and development, we have the skills and experience necessary to help you succeed. Contact us today to learn more about how we can help your business stay ahead of the curve with Google’s updates and drive measurable results.

Why SEO is still valuable in 2023

With the constant evolution of the internet and technology, it’s natural to wonder if certain practices and strategies will become obsolete over time. One practice that has faced its fair share of skepticism is search engine optimization (SEO). 

Some have even declared that SEO is dead, arguing that the rise of social media and the decline of traditional search engines have rendered it ineffective. However, this couldn’t be further from the truth. In fact, SEO is more valuable now in 2023 than ever before. Here’s why:

1. Most people still use search engines

Contrary to popular belief, search engines are still the primary method of navigation for most internet users. Google alone processes over 3.5 billion searches per day. 

Even with the rise of social media and other alternative sources of traffic, search engines still dominate the web. This means that the vast majority of your target audience is still using search engines to find what they’re looking for.

2. SEO helps improve user experience

Good SEO practices result in a better user experience. This includes faster loading times, mobile-friendliness, and easy navigation. All of these factors contribute to a positive user experience, which is crucial for keeping visitors on your site and reducing bounce rates.

3. SEO drives targeted traffic

Another big benefit of SEO is that it helps you attract qualified leads. When someone searches for a specific keyword or phrase, they are actively looking for information or a solution to a problem. This means that the traffic you receive from SEO is more targeted and likely to convert into leads or sales.

4. SEO provides valuable insights

One of the great things about SEO is that it provides valuable insights into your target audience. 

By analyzing the keywords and phrases that people use to find your site, you can gain a better understanding of what your audience is looking for. This can help inform your content strategy and ensure that you’re creating content that resonates with your audience.

5. SEO is cost-effective.

Compared to traditional forms of advertising such as TV or print, SEO is relatively cheap. While it does require time and resources to implement, the long-term benefits far outweigh the initial investment. Additionally, the results of SEO are measurable, so you can see exactly how well your efforts are paying off.

Developing an SEO strategy in 2023

In conclusion, SEO is still very much relevant in 2023 and will continue to be for the foreseeable future. While it may evolve and change over time, the core principles will always remain the same. 

By prioritizing the user experience, driving targeted traffic, and providing valuable insights, SEO can help your business thrive in the digital world.